Natalie Moss
Natalie Moss, graphic designer
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About me

Hi, I'm Natalie

A graphic designer with eight years of experience helping brands find their visual voice — from early-stage startups to established studios.

How I got here

I studied Graphic Design at Central Saint Martins, graduating in 2018 with a focus on brand identity and editorial design. Since then I've worked in-house at a London branding agency, freelanced across three continents, and built a practice that's entirely my own.

My work lives at the intersection of craft and strategy. I believe great design isn't just beautiful — it's purposeful. Every colour choice, every typeface, every margin has a reason behind it.

I'm drawn to projects where the brief is a starting point, not a ceiling. The best work I've done has come from clients who trust the process and aren't afraid to be surprised.

How I work

Craft first

I care deeply about the details — kerning, colour temperature, paper stock. The things most people won't notice, but everyone will feel.

Strategy-led

Good design solves problems. I start every project by understanding the business, the audience, and the goal before I pick up a pencil.

Collaborative

I work with clients, not for them. The best outcomes come from genuine partnership — honest feedback, open dialogue, and shared ownership.

Intentional

I take on a limited number of projects at a time so I can give each one the attention it deserves. Quality over quantity, always.

What I do

Brand identity

  • Logo design
  • Visual identity systems
  • Brand guidelines
  • Naming & messaging

Print & editorial

  • Magazine & book design
  • Art direction
  • Packaging design
  • Print production

Digital

  • UI & web design
  • Design systems
  • Social media design
  • Motion graphics

Experience

Senior Designer

Studio North, London2022 – Present

Leading brand identity projects for clients across fashion, hospitality, and wellness.

Freelance Designer

Independent2020 – 2022

Worked with startups and independent brands across the UK, US, and Australia.

Designer

Acre Studio, London2018 – 2020

In-house designer at a boutique branding agency. Worked across brand, print, and digital.

Want to work together?

I'm currently available for new projects. Whether you need a full brand identity or a single piece of print, I'd love to hear what you're working on.

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